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This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: * Develop and manage a multinational career and become a leader in the hospitality industry * Maximize profits from franchise agreements, management contracts, and leases * Understand and predict customer choices, and motivate your staff to provide outstanding service * Manage hospitality businesses and the real estate underlying the businesses * Control costs, coordinate branding strategy, and manage operations across multiple locations

"The Book of General Ignorance" is a witty gotcha compendium of how little we actually know about anything. It ll have you scratching your head wondering why we even bother to go to school. Soon to be a major motion picture starring Robert Redford and Nick Nolte. Our fates lie in our genes and not in the stars, said James Watson, codiscoverer of the structure of DNA. But Watson could not have predicted the scale of the industry now dedicated to this new frontier. Since the launch of Wine of Violence download ebook pdf the multibillion-dollar Human Genome Project, the biosciences have promised miracle cures and radical new ways of understanding who we are. But where is the new world we were promised? In Genes, Cells, and Brains, feminist sociologist Hilary Rose and neuroscientist Steven Rose take on the bioscience industry and its claims. Examining the rivalries between public and private sequencers, the establishment of biobanks, and the rise of stem cell research, they ask why the promised cornucopia of health benefits has failed to emerge. Has bioethics simply become an enterprise? As bodies become increasingly commodified, perhaps the failure to deliver on these promises lies in genomics itself.

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Author: Jack B. Corgel,Michael C. Sturman,Rohit Verma
Number of Pages: 512 pages
Published Date: 13 May 2011
Publisher: John Wiley and Sons Ltd
Publication Country: Chichester, United Kingdom
Language: English
ISBN: 9780470554999
Download Link: Click Here
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